TrustBox are a white-label service provider that offer their clients access to a range of legal benefits and approved services to provide added value to their customers. By partnering with TrustBox, clients can rest easy – knowing that the legal, financial and health needs of their customers are well taken care of.
After identifying the need to establish a clear marketing strategy to guide their growth and a rebrand to better reflect their approachable brand personality, Trust Box leaned on the expertise of MP&Co to guide the way.
It’s no secret that operating within the professional services sector often leads to brands playing it safe and becoming fifty shades of blue… So, how can you establish growth and become distinguishable in a relatively traditional and predictable marketplace?
As a fresh, innovative new approach to legal services, TrustBox required a new identity that would break the mould, stand out and represent their vision to be an inclusive, approachable, professional and trusted professional services partner.
However, that wasn’t all TrustBox had in mind.
With rapid growth on the horizon, TrustBox needed a secure action plan to get them there, so we first focussed on refining a strategy that would awaken the marketplace to TrustBox’s presence.
As with all change, success is reliant in how clear and consistent messaging is – not just to customers, prospects and suppliers, but to those who deal with these external forces from inside the business. After all, they are representatives of the brand and should ooze the brand’s essence.
We started this process by:
To deliver the brief, we identified a number of activities that would achieve TrustBox’s objectives. These would include:
Everyone associated with Trust Box brand has a key role to play in how the company is perceived by their customers, prospects and suppliers. So, how can you get everyone singing off the same hymn sheet?
In order to ensure this change was effectively communicated, we were tasked to create an identity that aligned with the personality of Trust Box and ensure that it permeated every element of the business. To accomplish this, we got to work creating a full brand identity for the business. This would equip Trust Box in presenting their new brand in a clear, consistent and professional manner.
Through interactive workshops – packed full of exercises designed to generate ideas, the TrustBox team were able to visualise the essence and goals of the business.
Further research helped us create in-depth buyer personas and a commercially-focused plan. Establishing this deepened appreciation of what makes the market tick was vital in creating appropriate communications and an appealing brand that satisfied the needs of the customer and the business, whilst differentiating TrustBox from their competitors.
Other activities included:
TrustBox gained an inclusive, approachable, professional and trusted brand identity coupled with a commercially focussed marketing strategy designed to help them achieve ambitious business objectives over a 12–month period and into the future.
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