After a challenging 2023 for many, most businesses are now looking ahead to 2024 with eagerness, planning to put this year behind them or capitalise on the progress they’ve made, preparing to drive forward with purpose and power.
What you do now, will prepare you to capitalise on the opportunities that await.
In a world that is changing faster than businesses can keep up simply running the same campaigns over again, without adapting to market conditions is a dangerous strategy, risking wasting valuable time and money.
This session will take a peek behind the curtain of some of the most recognised marketing campaigns from the country’s biggest brands as well as lesser-known impactful campaigns delivered by small business marketing teams.
We’ll share what goes on behind the scenes to make these campaigns successful, and help you learn how they turn a concept into a fully formed multi-channel marketing campaign.
Whether you work in a big marketing team, or run a small business, you’ll learn how to apply the same principles to your next campaign.
Knowledge of the process behind the scenes that makes big multichannel campaigns smooth and efficient to run.
An understanding of how to apply these principles to your next marketing campaign, whether you have a big marketing team or work in an SME environment.
Would you rock up to a marathon without doing any training? Absolutely not. By developing data-driven marketing campaigns you not only ensure any risk you take is in the right place but also put to good use what you already know.
When there’s a downturn, businesses have to adapt quickly to suit their surroundings, working backwards from the point of success to create a plan to help you achieve it. This means asking the right questions:
What are your revenue plans targets for this financial year?
What are your most profitable products or services?
What is your AOV (average order value)
Do you know the lifetime value of each customer?
Do you know your conversion rates at each stage of your buyer journey?
Do you know how the answers to each of these questions can help you shape your marketing plan?
Successful marketing strategy should help you reverse engineer your success. If you know what you want to achieve, your marketing campaigns should be planned and budgeted to achieve these objectives, based on a solid commercial understanding.
We’ll help you understand how to utilise your data to create a marketing plan based on sound commercial thinking.
You’ll leave this session with:
An overview of the key performance indicators (KPI) that drive your business
An understanding of how to identify the numbers within your business that will drive your growth.
Knowledge of how to use these numbers to plan your marketing activity and measure your success
© Copyright 2023. MP&Co is the trading name of Mike Pye Marketing Ltd, a registered limited company registration number 10647332. VAT Registration Number: 289 4156 59
