We strive to offer every single client personalised marketing support that genuinely makes an impact. Transformational ways of thinking you can adopt to help you achieve your objectives for years to come.
To accomplish this, we take on a holistic and diligent approach when bringing on new clients.
Keep reading to discover how we work as a collective of industry masters to understand your business, your aspirations for the future and the level of support you need to succeed like never before.
A bespoke experience from the get-go
After you’ve made an enquiry, we’ll ask you to complete a short questionnaire about your business and existing marketing efforts. So we can spend more time offering ideas and advice rather than fact-finding during your first consultation.
Afterwards, we’ll arrange a call to go through the answers you provided in much more detail. We’ll also offer you personalised recommendations related to your business and your unique marketing requirements.
Are we a good match?
So your time isn’t wasted, we’ll additionally use this time to understand if you can truly benefit from our support. And also if we’re on the right wavelength. We think it’s critical that you get the maximum value from our services and that we enjoy working together.
If we’re not a good fit for each other, we’ll advise on why and offer recommendations on the ways you can move forward with your marketing independently. We’re always happy to recommend other businesses that may be a better fit, whether they be independent freelancers or bigger agencies.
Digging deeper
So long as we both feel content to progress, the next step is a face-to-face meeting. This is where we explore your business and target market in greater detail.
We’ll discuss:
- Your competitors
- Your target market
- Any marketing technology you use
- Your internal marketing team
- If you’ve worked or are working with an outsourced agency
- How the business has grown to date
- What channels you are using as your route to market
- Your short and long-term objectives
- Your growth plan
- The main challenges you face when it comes to marketing your business (i.e. reporting on success, having a defined strategy, knowing what channels to use)
- How you are measuring performance
- Any existing market research
This in-depth knowledge gives us the ability to customise our support. So you gain the appropriate level of guidance in the right areas, rather than receiving “off the shelf” services that are shoehorned into your business.
You are always a priority
During our face-to-face meeting, we’ll discuss our approach too.
The short story: we only work with a certain number of clients at once. This means you gain our full attention for the duration of our time working together.
To illustrate, if you work on a retainer basis with us, you won’t just receive a monthly report via email. We’ll regularly meet with you in person to check in, and we’re always at the other end of the line should you need us.
Working with a small number of clients also ensures we have ample time to adapt to the changing needs of your business. So your marketing strategy stays relevant and is powerfully focussed on growth.
Your proposal
After our in-depth discussion, we will create a bespoke proposal that outlines:
- What we know about your business
- The work planned
- The value on offer
- Our pricing model
The proposal will detail which services we recommend and why based on our knowledge of your business. And of course, you’ll have the final say.
Choosing the right level of support for you
We’ll meet with you in person to present the proposal, discuss any tweaks and confirm which option you want to move forward with.
What happens next depends on which service you’ve chosen.
Marketing Health Check and Insight Workshop
For businesses looking for an audit of their current marketing and some fresh ideas to implement themselves, our Health Check and Insight Workshop is the perfect fit. It’s a full day workshop with your team, supported by market research and idea generation.
After the workshop, you’ll gain a detailed report packed with campaign ideas and strategic recommendations personalised to your business. It will give you the framework to confidently push ahead with your marketing.
Marketing Strategy Development
For businesses looking for support developing a long term marketing strategy, we’re here to help. Our goal is to help you uncover everything you need to know about your target market, competitors and your brand’s unique proposition. To help you generate game-changing campaign ideas and market your brand powerfully.
We’ll spend A LOT of time with your team conducting workshops and interviews and create a detailed plan that covers:
-
- Why your marketing plan isn’t delivering – the key problems most businesses encounter when building a marketing strategy
- Understanding your audience – defining customer’s motivations, pains and why they would be interested in your service
- Understanding your competitors – learning how to differentiate your services, marketing and value
- Defining your value proposition – so you can communicate your value effectively to prospects and create on-brand tone of voice guidelines
- Building an agile marketing budget – what your budget should include and how to create a strategy you can afford
- Forecasting success – forecasting the success of your campaigns and creating KPIs in line with these forecasts. So you can accurately track performance
We’ll then use this information to build a bespoke marketing strategy and campaign calendar that covers everything you need to secure success.
Ongoing Marketing Support
Should you need further support executing your strategy or on specific projects, we work with you on a retained basis. In fact, this is how most clients prefer to work with us,
We are a collective of industry experts, and can help you across all areas of your marketing, from ongoing strategy and analysis to digital marketing, more traditional campaigns, copywriting and website development.
Our approach: we don’t overshadow or overwhelm your team. We work collaboratively as an extended team of specialists.
Our ongoing support includes monthly review sessions to keep your marketing plan on track and react to results and opportunities. You can also downgrade or upgrade the level of support whenever you like.
Powered by the best tech
For all of the above services, we have robust back-end systems in place to ensure everything is structured and well managed. Feel content knowing your projects are managed expertly and that every MP&Co specialist you work with is connected and in sync.
Want to move forward with your marketing?
Then we’d love to hear from you. To enquire about our services, contact us on +44 (0)161 707 1926 or get in touch here.
