Insights Archives - MP&Co Marketing Strategists

Your CRM should help you decide what to stop

If your CRM is packed with reports but your next move still feels foggy, this one’s for you. More data doesn’t always mean better decisions, especially when every campaign looks...

Jo Yarnall on segmentation: why great marketing starts with understanding your audience

If your marketing is starting to feel a bit “one-size-fits-all”, this is your sign to go back to the basics. Segmentation helps you understand what different audiences care about, so...

Can I use AI as a marketing assistant?

This article breaks down how to use AI as a marketing assistant without damaging your brand or handing over strategic control. You’ll learn where AI genuinely helps, where it creates...

5 ways AI can make your market research less painful and more reliable

Practical ways you can use AI to research the market to put your businesses best foot forward. Because when used well, AI can help you get insight into your business...

Why your values still matter more than your prompts

AI makes output cheap. Trust is the expensive part now. If your marketing standards live inside someone’s “magic prompt”, you’re one rushed draft away from a brand mess. This is...

AI search and GEO: how to write blogs that still bring leads

Search hasn’t died. It’s just changed shape. Buyers are using AI tools to shortcut research, and Google is doing more answering on the results page. This article explains how to...

Who writes your content?

Who’s writing your content? That’d be us! As soon as your brief lands, we break down your brand voice, audience, messaging and the context behind it, then build content that...

How to plan your marketing effectively for 2026

Marketing teams that plan early, keep things simple and stay focused will reap the rewards in 2026 and beyond....

Is B Corp certification still worth it? Here’s an honest take

Have you been asking: “Is B Corp certification worth the cost and paperwork?” The debate gets louder each month, especially for organisations with tight budgets and lean teams. New rules...

How to use AI without ignoring its environmental impact

AI's possibilities are almost endless. It helps us do more within our work, but are we ignoring its true cost? Before you press 'Enter' on your next prompt, stop and...

Our B Corp Impact Report 2025

We’ll show you what a year of B Corp really looks like – the wins, the challenges and the lessons that helped us grow. If you're taking the steps towards...

Need more creative time? These AI tricks freed us up

We’ll show you how AI can handle the dull parts of your work without killing your creativity. We’ll share tips on personalising GPTs, guilt-tripping AI for richer answers and picking...

Insights

Categories