You’re doing the best work of your life, but your brand’s still telling the tale from five years ago.
This is the story of how we helped Embrace Digital fix that exact problem. They had the foundations – a great team, happy clients, exceptional work – but their marketing was stuck in the past.
We didn’t give them a facelift. We built them a professional, scalable marketing system they could run in-house – one that matched their ambition and backed up their goals.
Embrace Digital is a technology consultancy based in Warrington. Since 2017, the team has helped organisations minimise paperwork and improve customer service by automating everyday tasks.
Their work spans finance, law, manufacturing and shipping. Notable projects include back-office upgrades for Co-op Legal and Devro, from small assignments to large-scale programmes for Fortune 500 firms. People, collaboration, transparency and meaningful change sit at the heart of everything they do.
Word-of-mouth had worked well. But Embrace wanted to grow and for that, they needed a clearer strategy.
They asked us to:
Our mission was to replace their reactive, ‘as-and-when’ marketing with a professional, scalable system. This would hand the directors back their most valuable asset – time – to focus on leading the business.
We kicked things off with a hands-on workshop with the Embrace leadership team. Together we clarified goals, brand position, audience and priorities. Then we mapped the full customer journey to spot gaps and quick wins.
We built a 12-month marketing roadmap tied to Embrace Digital’s growth targets. It set clear goals for awareness, engagement and lead flow. It showed how the website, social media, email, events and chosen ads would work together.
From the roadmap, we shaped a six-month content calendar of case studies, how-to guides, events and short webinars. Each piece tackled a real client problem and showed Embrace Digital’s approach in plain terms.
To make sure this content landed well, we refreshed the brand identity. Not a full rebrand – just the right updates to bring it in line with the business Embrace is today.
That included:
We also created supporting brand assets to keep everything consistent:
With these elements in place, Embrace could show up with confidence across every channel – professional, recognisable and clearly positioned.
We tested the existing tone and agreed it needed to shift. The new voice is more direct, more human and more aligned with how the team naturally speaks. It now reflects a modern Embrace, rooted in clarity, transparency and practical expertise.
We locked in the tone with key message guidance, examples and language tips to help the team stay consistent whether they’re writing a proposal, a blog or a LinkedIn post.
Embrace Digital already had a website, but it no longer reflected the new brand story we had shaped with them. We began by weaving the updated tone, key messages and target-audience insights into every corner of the site. Fresh copy replaced the old on the Home, About and service pages, making the offer clearer and more direct.
Older case studies were next. We tightened the language, added recent outcomes, and highlighted client quotes so visitors could see evidence within seconds.
Design changes followed the words. The new logo set the style, and a cleaner layout guided readers from headline to call-to-action without friction.
So, where did this leave Embrace?
Not with a one-off campaign, but with a professional, operational foundation they own and control.
The “as-and-when” stress is gone. Replaced by a clear, manageable rhythm. Their marketing now has a heartbeat: consistent, on-brand content that builds visibility; nurtured leads that turn into conversations and a website that confidently closes the deal.
With this engine built and humming along, Embrace is no longer stuck in foundational work. They are poised for acceleration. Now, they have the platform to execute high-impact, high-value activities like strategic campaigns.
You have the ambition. You do great work. Let’s build the marketing system that finally matches it.
Begin your transformation from hidden to unmissable.
We went through a brand and strategy review exercise to ensure the team knew what we were about and how we worked. No stone was left unturned, and all aspects of the business were reviewed. The MP&Co team were helpful friendly and guided us in the right direction every step of the way.
The results from the review have since driven our marketing activity, with regular reviews being held to make sure we are still heading in the right direction.
Working with MP&Co, we always understand where things are up to, what is coming next, why we are undertaking whatever activity is currently in progress and what the outcomes should be. The team can always be relied on to go above and beyond. They are quick to respond to queries, able to change direction if ever needed and always have a friendly greeting to go with it.
We look forward to continuing to build our relationship with team into 2026 and are excited to see where our marketing activity goes.
