Founded in 2014 by Jonathan Berry, Jyri Soppela and Gunnar Ro, Fjelltopp is a business that provides software and data engineering, collection, research, analysis, management, distribution and storage services. Their primary expertise lies in effectively combining, organising, and comprehension of public health data. They collaborate with esteemed organisations such as the United Nations, NGOs, Ministries of Health, and the World Health Organisation (WHO) worldwide. Fjelltopp assists these organizations by supplying a variety of technical services, including:
Their core purpose is to relieve those suffering from sickness, poverty or distress, in any part of the world, through the implementation and promotion of software solutions and scientific research.
Back in 2021, Jyri Soppela (Director) found us organically through a search for a marketing expert. Upon coming together face to face, there was a deep conversation about the past, present and future and the challenges that Fjelltopp were facing.
We uncovered that in order to propel their business forward and deliver their values effectively, we had to get stuck in, helping them define their marketing strategy by understanding their target audience in detail, and outlining a plan to help them present Fjelltopp in a way that helps them trust the business to work as partners across complex and high profile health projects worldwide. This resulted in a need to enhance the brand identity and help increase trust, whilst enabling them to communicate their business better through new collateral and website.
Fjelltopp’s biggest challenge was that the majority of their growth was driven organically. There was no presence of a marketing strategy, nor an appointed person to handle it. To obtain the desired growth, a solid marketing plan was essential.
Additionally, we concluded that there was a lack of clarity when it came to the service offering. There were blurred lines between what they did and how they differentiated from other businesses.
During our strategy day, we embarked on a Fjelltopp brand discovery mission and conducted a SWOT analysis to understand their operations and future goals with a solid marketing plan. Many brilliant ideas emerged during this session, represented by a mass of sticky notes and mind maps.
After consolidating the insights, the transformation process began. We designed a brand refresh and structured the business for future success. To better understand their target audience, we developed personas, and then focused on defining a clear and consistent brand positioning that resonates with these personas, building a memorable experience. This involved crafting their tone of voice and refining their messaging tactics.
Finally, we brought this strategic thinking to life through ongoing marketing campaigns and the launch of new channels such as SEO, events, content, paid ads, video, and email marketing.
The next step was to bring this high level thinking and conceptual work to life, through ongoing marketing campaigns and the launch of new channels including SEO, events, content, paid ads, video and email marketing.
We helped Fjelltopp reposition themselves and change the course of their future as a company. We approached this from several angles.
Firstly, we established a structure by formulating new brand guidelines that set the tone for the other elements of the project. This clear and consistent branding aimed to boost their future marketing efforts. We enhanced Fjelltopp’s brand positioning, capitalising on their excellent reputation and connections. Additionally, we strategically planned the delivery of the personality makeover by mapping out ways to nurture existing and new contacts consciously and consistently such as:
During our strategy day, we embarked on a Fjelltopp brand discovery mission and conducted a SWOT analysis to understand their operations and future goals with a solid marketing plan. Many brilliant ideas emerged during this session, represented by a mass of sticky notes and mind maps.
After consolidating the insights, the transformation process began. We designed a brand refresh and structured the business for future success. To better understand their target audience, we developed personas, and then focused on defining a clear and consistent brand positioning that resonates with these personas, building a memorable experience. This involved crafting their tone of voice and refining their messaging tactics.
Finally, we brought this strategic thinking to life through ongoing marketing campaigns and the launch of new channels such as SEO, events, content, paid ads, video, and email marketing.
The next step was to bring this high level thinking and conceptual work to life, through ongoing marketing campaigns and the launch of new channels including SEO, events, content, paid ads, video and email marketing.
We helped Fjelltopp reposition themselves and change the course of their future as a company. We approached this from several angles.
The new website was designed by our Digital Project Manager & UX Specialist, Vanessa, to be clean, clear, concise and helpful. This enabled a smoother customer journey by clearing up any confusion about service offerings and positioned Fjelltopp more effectively, presenting authority and professionalism.
Our development partners @/ SOAP collaborated on the website development, implementing the new identity and iconography by Sean Booth. Finally, Fjelltopp had a central hub that demonstrated their services and personality clearly.
Firstly, we established a structure by formulating new brand guidelines that set the tone for the other elements of the project. This clear and consistent branding aimed to boost their future marketing efforts. We enhanced Fjelltopp’s brand positioning, capitalising on their excellent reputation and connections. Additionally, we strategically planned the delivery of the personality makeover by mapping out ways to nurture existing and new contacts consciously and consistently such as:
The Fjelltopp team built the business with the golden intention of making the world a better place for everybody in it.
We are honoured to have been able to help carry that mission forward and since our initial meeting, we have achieved all that we set out to, and continue to work in partnership with them as they seek to continue developing the business.
It has been great to work with the team at MP&Co over the past year. They understand the importance of values within our sector; of social purpose and integrity. The team appreciates that B2B sales are built upon meaningful relationships and an established reputation for technical expertise. They have helped our team of engineers lay some solid foundations in marketing, including: a beautiful new brand, a flexible new website, a blog, adoption of an industry standard CRM tools and practices, email marketing practices, and quality blog and social-media content. The team has shown us the way, and given us the confidence to walk in it
Jonathan Berry, CEO, Fjelltopp
© Copyright 2023. MP&Co is the trading name of Mike Pye Marketing Ltd, a registered limited company registration number 10647332. VAT Registration Number: 289 4156 59
