“By building a solid marketing strategy, we helped Telescopic go from sporadic social posts to a steady stream of leads who are already sold on their mission.”
Telescopic is a digital transformation agency. They help nonprofits and businesses master new tech: powerful CRMs, sleek websites, apps packed with value. Clients enjoy working with them because they’re great people and put the time in to build quality partnerships. They guide them through every quirk and curveball that comes with change, making sure nobody’s left behind.
They’re also a B Corp. For them, tech should do good. That might mean building greener sites or championing women in tech. They’re remote and flexible, always on the lookout for ways to support their team and the wider industry.
We’ve stood by them through a rebrand and ongoing marketing to keep them moving forward. It’s been a privilege. And frankly, a blast.
When we teamed up in 2021, Telescopic was growing organically. But they wanted to push further. At that point, marketing was mostly low-key emails and the odd social post. There was no defined strategy. No clear link between marketing spend and real returns. Nobody on their team, or elsewhere, who ‘owned’ their marketing.
Most new business came from referrals. Prospects who didn’t know Telescopic tended to stay that way. Clients and leads also struggled to see exactly what Telescopic offered, or how they stood out.
The customer experience needed a closer look, so a smooth onboarding process could be built. Skills were missing too, making it tough to implement any strategy. They needed a partner to plan and measure the value of marketing – while eventually helping them build their own in-house team.
We started by clarifying Telescopic’s identity. That meant taking a deep look at positioning and how they present their value. Then came the website. They had freelance designers, so we steered the process and wrote the copy while their team handled the build. It’s what they do best!
From there, we rolled out monthly social calendars, produced case studies and blog posts and ran targeted campaigns. We also teamed up with their client British Fencing – the National Governing Body for the Olympic and Paralympic Sport of fencing – to help Telescopic reach more nonprofits, using a mix of thought leadership content, educational events and real-life examples.
Along the way, we created detailed digital transformation guides, ‘To app or not to app’ and ‘A nonprofit’s guide to digital transformation’. We showcased Telescopic’s B Corp and ISO credentials, plus introduced metrics to track ROI more effectively.
Now, we’re launching their first paid Google campaign to boost inbound leads. And that’s just the tip of the iceberg. The work keeps evolving – just like Telescopic.
There’s been a real shift in how buyers see Telescopic. The new brand and website feels fresh and traffic has jumped. Social media is now consistent, so Telescopic stays on people’s radar.
We also built a proper library of case studies so prospects aren’t scratching around for proof of expertise. Then there’s the free downloadable content, adding genuine value to anyone looking to learn.
As for the Google campaign, all signs point to a healthy lift in leads. It’s the kind of awareness Telescopic has needed – and it’s only just begun.
