Case Study

TrustBox

01

Discovery

Team

  • Mike Pye – Managing Director
  • AJ Handley-Rowe – Digital Marketing Specialist
  • Sarah Wilde – Brand and Campaigns Specialist
  •  Lee Ash – Creative Director

We talk about

  • Market Research
  • Analytics Analysis
  • Stakeholder Interviews
  • Workshop Faciltation
  • Strategy Development
  • Brand Identity Development

TrustBox are a white-label service provider that offer their clients access to a range of legal benefits and approved services to provide added value to their customers. By partnering with TrustBox, clients can rest easy – knowing that the legal, financial and health needs of their customers are well taken care of.

After identifying the need to establish a clear marketing strategy to guide their growth and a rebrand to better reflect their approachable brand personality, Trust Box leaned on the expertise of MP&Co to guide the way.

02

The Brief

It’s no secret that operating within the professional services sector often leads to brands playing it safe and becoming fifty shades of blue… So, how can you establish growth and become distinguishable in a relatively traditional and predictable marketplace?

As a fresh, innovative new approach to legal services, TrustBox required a new identity that would break the mould, stand out and represent their vision to be an inclusive, approachable, professional and trusted professional services partner.

However, that wasn’t all TrustBox had in mind.

With rapid growth on the horizon, TrustBox needed a secure action plan to get them there, so we first focussed on refining a strategy that would awaken the marketplace to TrustBox’s presence.

Trust Box Logo
03

The Challenge

As with all change, success is reliant in how clear and consistent messaging is – not just to customers, prospects and suppliers, but to those who deal with these external forces from inside the business. After all, they are representatives of the brand and should ooze the brand’s essence.

We started this process by:

  • Uncovering TrustBox’s brand essence and aspirations for the future of the brand
  • Clarifying the mission, vision and goals of the brand
  • Defining TrustBox’s brand values, personality, USP and position in the marketplace
  • Understanding TrustBox’s various audiences. A deep analysis of these audiences would act as the key in creating an appropriate identity and solid foundation for the future of the brand.
04

Research and Project Development

To deliver the brief, we identified a number of activities that would achieve TrustBox’s objectives. These would include:

  • A full, 12-month marketing strategy that aligned with financial targets
  • Market research for focussed messaging and tactics
  • Competitor research to understand TrustBox position in the market
  • Development of in-depth buyer personas to help us refine our approach
  • Brand identity development and a website development plan to bring the brand to life
05

The Approach

Everyone associated with Trust Box brand has a key role to play in how the company is perceived by their customers, prospects and suppliers. So, how can you get everyone singing off the same hymn sheet?

In order to ensure this change was effectively communicated, we were tasked to create an identity that aligned with the personality of Trust Box and ensure that it permeated every element of the business. To accomplish this, we got to work creating a full brand identity for the business. This would equip Trust Box in presenting their new brand in a clear, consistent and professional manner.

06

Strategy Development

Through interactive workshops – packed full of exercises designed to generate ideas, the TrustBox team were able to visualise the essence and goals of the business.

Further research helped us create in-depth buyer personas and a commercially-focused plan. Establishing this deepened appreciation of what makes the market tick was vital in creating appropriate communications and an appealing brand that satisfied the needs of the customer and the business, whilst differentiating TrustBox from their competitors.

Other activities included:

  • Forecasting how the marketing plan would deliver TrustBox’s revenue targets by channel
  • Building a marketing plan and corresponding marketing budget
  • Developing KPIs and recommending a strategy for monitoring results
  • Advising TrustBox on the skills and training required to execute the strategy
  • Identifying software or processes to improve efficiency and revenue tracking
07

The Outcome

TrustBox gained an inclusive, approachable, professional and trusted brand identity coupled with a commercially focussed marketing strategy designed to help them achieve ambitious business objectives over a 12–month period and into the future.

This presented as:

  • A clear ‘brand story’ for Trust Box’s internal team and contractors so everyone was equipped to present the brand in a clear, concise and professional manner.
  • A clear business strategy to drive the business forward.
  • A clear proposition and customer promise to promote TrustBox in an approachable and professional way.
  • A defined company look, feel and tone of voice, instructed by clear brand guidelines.