It takes guts to be different. To embrace your quirks and never shy away from staying true to yourself. This is what makes Tyler Grange special.
From the outset, the ecology, arboriculture and landscape consultancy has embodied the traits and values of its people and never lost sight of what’s important.
It’s the team’s drive to be themselves – passionate about having fun, helping communities and caring for the environment – that has led to rapid progress over the past ten years. Better still, Tyler Grange uses its success for good, having already helped countless charities transform lives and hundreds of young people pursue their dream careers.
We felt that Tyler Grange was an excellent fit for us as many of its values aligned with ours. This was critical as we only work with brands we believe in and projects that excite us where we feel we can make a real impact.
We were referred to the client by Studio91 – a video production company run by the talented Ben Horrigan.
Tyler Grange felt that its brand wasn’t articulating its evolved values and culture. Initially, we discussed a project around animated content that would communicate and represent the company’s progress.
But we soon realised that the brand wasn’t in a position to lend itself to strong animation.
So the brief developed into something much bigger. A brand development project that included:
To deliver this project, we collaborated with Studio91 for video creation and brought in Flow – a multi-award-winning brand communication agency – to design a new brand identity and website.
Our official role in the beginning of our collaboration was as marketing strategy and project management specialists. We acted as an outsourced team of marketing directors, providing direction and strategy on several, multifaceted campaigns.
Working closely with Studio 91 and Flow, we oversaw the branding, website and video-making process. This included briefing the team, managing the individual projects and delivering the end product.
Our biggest challenge was managing a complete rebrand during lockdown. Organising multiple teams and multiple businesses remotely was a tricky task from a logistical standpoint. Especially when we also wanted to maintain a personable approach.
Also, working with a growing, busy business was challenging. We needed to find ways to collaborate and get the input required for content without overwhelming the team.
Learn how we tackled these challenges while delivering the brief below.
First, we held an online strategy session with the Tyler Grange team. The session included presentations to introduce new concepts, generate ideas, gather feedback and determine direction.
We also ran live Q&A sessions with Tyler Grange to ensure we were all on the same page and that the internal team understood the thinking behind our decisions and proposals. This was followed by strategy and content workshops with Flow and Studio 91.
From this, we created briefs, helping the partners involved execute their visions. We also provided a highly targeted copy to support the new website and articulate Tyler Grange’s ethos and values.
What’s more, a toolkit featuring every asset and document associated with the rebrand was shared with Tyler Grange. The team could access this at any time, helping us seamlessly collaborate with them remotely. We managed internal comms too, empowering the team to get involved in the process and make the transition seamless.
When it came to launching the rebrand, we executed a tactical campaign over six weeks across social media, email content and video production. This helped us generate a strong buzz around the rebrand that wouldn’t die out within a few days.
We delivered regular content to drive brand awareness – such as case studies and articles – working with Tyler Grange on a daily basis to obtain their input.
Thanks to the rapport we’d built with the team over the previous weeks, communication was open and honest. If the team had a particularly busy week, we’d work around their schedules to accommodate them and help them prioritise content, as not to hinder time-dependent deliverables.
We also managed Tyler Grange’s social media accounts, publishing quality content daily (see our work by giving TG a follow on Twitter, Instagram and LinkedIn). This included reactive support. If a member of the team had something they wanted to say on the day, we’d make sure their voice was heard.
A large part of phase two was Tyler Grange’s recruitment campaign. To make the company stand out in a highly competitive market, our message was focused on the brand’s unique personality and culture. This in turn helped Tyler Grange attract the right talent – people who passed the ‘culture test’ and made fantastic additions to the team.
We took a similar approach to the partner’s campaign, helping Tyler Grange refine its proposition while creating content, an automated onboarding strategy and a new partner area on the website.
Studio 91 was also brought back in to deliver more compelling video content around the team and culture which we helped to manage and execute.
The new website was the star of phase one.
It did everything we set out to do in the brief thanks to a combination of highly-targeted copywriting, imaginative designs, and animations from Flow plus fantastic videos from Studio 91. All of which articulated Tyler Grange’s evolution and made the brand shine. Even a competitor had high praise for the website!
Through the initial six-week social media campaign, we also achieved:
We also helped to build the foundations for future growth – bringing everyone up to speed on the who, what and why to help them get excited about the future.
Phase two ensured we never lost momentum, driving engagement on all of Tyler Grange’s social media platforms thanks to regular posts and updates.
The ‘Join Our Tribe’ recruitment campaign helped Tyler Grange attract several new employees. The partner’s campaign was also a huge success, helping the company bring new consultants on board their scheme, bolstering the thriving community.
On the flip side, working with Tyler Grange has been incredibly gratifying.
They’ve made us feel a part of their team from day one, sending us homemade brownies at Christmas and inviting us to well-being workshops. We’ve even been offered to join the team on a bat survey!
It’s incredible to experience such a strong partnership despite not being able to collaborate in person – a testament to the time and effort we’ve put into this new relationship.
It did everything we set out to do in the brief thanks to a combination of highly-targeted copywriting, imaginative designs, and animations from Flow plus fantastic videos from Studio 91. All of which articulated Tyler Grange’s evolution and made the brand shine. Even a competitor had high praise for the website!
We also helped to build the foundations for future growth – bringing everyone up to speed on the who, what and why to help them get excited about the future.
The ‘Join Our Tribe’ recruitment campaign helped Tyler Grange attract several new employees. The partner’s campaign was also a huge success, helping the company bring new consultants on board their scheme, bolstering the thriving community.
On the flip side, working with Tyler Grange has been incredibly gratifying.
They’ve made us feel a part of their team from day one, sending us homemade brownies at Christmas and inviting us to well-being workshops. We’ve even been offered to join the team on a bat survey!
It’s incredible to experience such a strong partnership despite not being able to collaborate in person – a testament to the time and effort we’ve put into this new relationship.
“Tyler Grange has really enjoyed working with MP&Co.
They take the time to understand what we’re all about. And their collaborative approach means that we can trust them to put projects into action with great results. It’s a fantastic relationship that has helped us to grow and we can’t wait to see where it will take us.”
Simon Ursell, Managing Director, Tyler Grange
© Copyright 2023. MP&Co is the trading name of Mike Pye Marketing Ltd, a registered limited company registration number 10647332. VAT Registration Number: 289 4156 59
