We Are Adam sources and recruits the best candidates on the market with a focus on Marketing, Digital, HR and Executive sectors. The company offers a premium quality talent acquisition service, to equip its clients with tenacious and top-tier teams.
Additionally, with experts heavily experienced in the acquisition of contractors and freelancers, We Are Adam locates candidates to executive level using a range of resources including their extensive existing candidate pool, headhunting and advertising.
Speak with any Adam recruiter and it’s easy to see how the company stands out. Ensuring candidates’ needs and aspirations are met is paramount while clients can relax knowing new talent will slot into their business flawlessly.
We helped We Are Adam develop and action a marketing plan fuelled by insight optimising their engagement with clients and candidates. We now provide ongoing support for all their channels, assist with the management and procurement of third-parties and deliver regular progress reports to ensure the business maintains momentum.
We quickly established We Are Adam’s marketing objectives, identifying the key areas they required our support:
The plan was to cover all aspects of the business’ marketing, boosting its processes internally while taking over time-consuming marketing tasks for key staff.
Before we connected with We Are Adam, the recruitment company lacked a solid marketing strategy that matched their brand culture and values.
To gain a competitive edge, elicit more enquiries and grow the business, We Are Adam decided to look for support externally from a marketing consultancy business.
In the new year of 2017, the search for a marketing company that met their criteria began with a lengthy and diligent interview process. We were delighted to be chosen against stiff competition.
In March 2017, we led a strategy session to stimulate the foundation of the marketing plan.
The discussion was held with key stakeholders from each business area. Topics covered included:
This intensive strategy programme formed the foundation of a 24-month multi-channel marketing plan that tackled each business objective. The project management processes were also surveyed to ensure our contracted support met the company’s key requirements.
We quickly established We Are Adam’s marketing objectives, identifying the key areas they required our support:
The plan was to cover all aspects of the business’ marketing, boosting its processes internally while taking over time-consuming marketing tasks for key staff.
We worked with We Are Adam on a retained basis supporting them for a set period of days every month.
Rolling out the devised twelve-month strategy, the top, middle and bottom of the marketing funnel were addressed through premium content. A primary goal was to position Adam as an authority in their spaces of tech, digital, HR and agency. To achieve this, we crafted thought leadership pieces for lead generation purposes. Content included:
We also executed an organic and paid social media strategy, driving engagement from current followers growing We Are Adam’s network and boosting lead capture.
Our work didn’t stop there. We used email marketing to target candidates with relevant content and job openings. Previously no email marketing strategy existed. Now a powerful channel for both engagement and driving job applications is in full swing.
Consultancy and marketing support for the business was also provided. Additionally, we managed company and co-branded events, like the Business Leaders of Manchester conference where 100 senior decision makers got together for a roundtable event to discuss business growth and thought leadership.
The following marketing support and activity was also delivered:
This detailed report holds significant value for the business. It helps key stakeholders understand how their marketing plan is progressing against initial objectives ensuring complete transparency every step of the way. The report includes data analysis of all marketing channels and recommendations for improvements across social, email, website, PPC and other channels.
Finally, we sourced and managed third-party suppliers, meeting with them and reporting back to the business on a regular basis. This ensured the business has the best possible support in line with its budget. It also eliminates the time directors spend managing suppliers.
Our mission was to help We Are Adam with a marketing strategy that delivered long-term success for the business. Our dedication and efforts paid off twofold and the business experienced:
Today, we continue to work with the recruitment business. This is thanks to our excellent partnership that has grown from strength-to-strength through trust, flexibility and high-quality service delivery.
We appointed Mike and his team in spring 2017 and have retained them on an ongoing basis since that time. Initially, Mike spent time reviewing and critiquing our marketing activity before creating an in-depth marketing plan for the business.
This included a focussed content marketing plan, email marketing strategy, social media support and digital campaigns. He created and maintains for us a detailed marketing budget to help us keep track of spending vs performance, reporting back to us at a regular monthly meeting.
Mike has also played a leading role in numerous other strategic marketing projects including event strategy and management and the selection and appointment of additional agency support where required. We consider Mike to be an extension of the team at Adam and recommend his services to any fast growing business. Not only has he been a great help to the business but also a trusted friend.
Leon Milns, Founder and Director, We Are Adam
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