We gave WHO Africa’s data hub a fresh identity and simpler tools, helping researchers and policymakers find answers faster and shape better health policies.
Our client is the World Health Organisation (WHO) — Regional Office for Africa. They gather detailed health data, tracking trends and spotting outbreaks across the continent. Their work drives better decisions and helps stop outbreaks before they spread. It guides policies that protect health on a massive scale.
Working alongside Fjelltopp — open-source software and data engineers specialising in public health — we joined forces at MP&Co to bring their data wizardry to life. Our goal was to help WHO Africa visualise the real power of their data, making it clear and accessible for their teams, the wider WHO network and the world beyond.
WHO Africa needed a brand for their new health data hub. This hub is a centralised platform where various health data streams converge. The aim: to make data analysis simpler and more impactful.
The challenge was big but straightforward. They wanted an identity that felt fresh and proud, yet still connected to the WHO name. It had to feel modern, innovative and alive. Above all, it needed to show why this hub matters and why people should care. It had to stand out, yet fit seamlessly within the WHO family.
Our discovery phase kicked off with a series of workshops. Our workshops spanned borders and time zones, letting us listen, learn and absorb. We uncovered the hub’s purpose, who it would serve and why it needed its own voice.
We wanted to understand what sparked this project, and what it could spark in others. Through these sessions, we mapped out the hub’s primary functions and its users. The aim was to uncover the why — why this hub mattered and why its branding needed to resonate on a deeper level. These insights shaped our strategy, setting the stage for a brand that was as functional as it was inspiring.
First, we crafted a brand identity that captured the essence of the data hub. This included a logo, color palette and design motifs that spoke of tradition and innovation, side by side. A sleek logo. A distinctive palette. A system that felt open, smart, and welcoming. From there, we built a digital experience that felt natural to use.
Next, we focused on the user experience. We set brand guidelines to ensure everything stayed clear and consistent. Our goal was to make the hub instantly recognisable as part of WHO, while giving it its own distinct character.
We then turned our attention to the interface. We designed it so researchers and policymakers could find, understand and use the data with ease. To support the hub’s launch, we developed promotional materials that highlighted its value and purpose.
Throughout the process, we stayed in close contact with WHO Africa and Fjelltopp. Their feedback sharpened our approach and helped us align every element of the project with their needs and expectations.
WHO Africa’s data hub emerged with a fresh identity that drew people in. Researchers and policymakers found it easy to explore data, which boosted their confidence and speed.
This stronger, simpler access to information will help them shape smarter policies and interventions. We saw engagement grow as more stakeholders recognised the hub’s true value.
The project planted a seed of possibility: if this worked so well here, where else could it flourish?
Our work powered real change. It strengthened WHO Africa’s global impact, supporting better health outcomes for countless communities.
We felt proud, knowing we’d helped something so vital resonate more clearly in the world.
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