Your marketing budget document is a marketing plan (usually in spreadsheet format) that is written in terms of costs. Creating this document accurately is a crucial part of your marketing...
Is your marketing haphazard or ad-hoc? Do you find yourself reacting to events rather than having a proactive plan that’s designed to help you achieve your business goals? In this...
Competitor research isn’t just about seeing how good their website is compared to yours. You need to focus on how you differentiate your services, marketing and value. Establishing an edge...
Detailed audience research is the first commandment of good marketing. It gives your entire strategy focus: How you develop your value proposition The look and feel of your brand The...
Today, LinkedIn has over 500 million members, 260 million of which are logging in each month. How many in-person networking events would you need to attend to equal the reach...
Look for an answer to a problem or question and some of the first search engine results will be a blog. Which is no surprise given that 53% of marketers...
Lee Ash is a highly experienced conceptual thinker, designer and art director with 20 years in the marketing and brand-building business, working on major consumer and business campaigns. Lee is...
In today’s fast-paced, consumer savvy society, email can be a terrific way to build relationships with your customers. If you have a product with a long lead time, it can...
Nurturing your customers through content marketing is like being good to a friend. You make them feel appreciated. You pay attention to their needs. You help them with their problems....
You’ve done the hard work. Your marketing is working like a dream and driving a steady stream of traffic to your online landing page. But now what? That web page...
Telemarketing is an efficient and targeted method in lead generation. Do you need some help with some telemarketing tips on how to do it better? Telemarketing is highly directional allowing...
Many marketers often find it difficult to build a business case for content marketing internally. Unless there are cold hard stats to show whether the cost and effort equal reward,...
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