Lee Ash is a highly experienced conceptual thinker, designer and art director with 20 years in the marketing and brand-building business, working on major consumer and business campaigns. Lee is...
In today’s fast-paced, consumer savvy society, email can be a terrific way to build relationships with your customers. If you have a product with a long lead time, it can...
Nurturing your customers through content marketing is like being good to a friend. You make them feel appreciated. You pay attention to their needs. You help them with their problems....
You’ve done the hard work. Your marketing is working like a dream and driving a steady stream of traffic to your online landing page. But now what? That web page...
Telemarketing is an efficient and targeted method in lead generation. Do you need some help with some telemarketing tips on how to do it better? Telemarketing is highly directional allowing...
Many marketers often find it difficult to build a business case for content marketing internally. Unless there are cold hard stats to show whether the cost and effort equal reward,...
Email welcome programs engage your potential customers as soon as they show an interest in your business by signing up for your newsletter. Many brands however still don’t have one...
When it comes to content marketing, a client case study is a fantastic way to demonstrate the benefits of your product or service. A case study gives you the opportunity...
