As a Growth and Client Executive, Amy is at the heart of our creative campaigns and account management. Her expertise in branding and innovation ensures that every project shines with originality and purpose.
A dedicated advocate for inclusivity, Amy is actively involved in initiatives to make sure every voice is uplifted.
Outside of work, she loves trying new restaurants and talking about her favourite food spots.
Ten years isn’t measured in campaigns.
It’s measured in the people you meet along the way.
We think about the woman in Trafford who admitted she’d stopped going to exercise classes after losing her confidence. The researchers from across Africa debating how health data could be easier to access. The conservationists talking about landscapes with the same affection most people reserve for family. The teacher explaining what happens when a child, who has never left the city, spends their first week on a working farm. The credit union teams who know their members by name. The veteran whose story changed the direction of a campaign because it reminded everyone in the room what was really at stake.
Those conversations never appear in the final piece of work. Most people will never know they happened.
But they change what success looks like and how you think of outcomes.
Over the last decade, our work has taken us into worlds we never expected to enter, each shaped by people who cared deeply about what they were trying to achieve. Their commitment has always been impossible to ignore.
They trusted us with problems that mattered to them. In return, they taught us about communities, conservation, public health, education, financial wellbeing and resilience in ways no textbook ever could.
It’s easy to see our job in what gets delivered and how well it performs. Those things matter, but they only tell part of the story.
The rest begins with understanding the people behind the work well enough to represent them honestly. Every project we’ve created has started there, so when we chose ten stories from the last decade, we returned to the moments that stayed with us long after the work was finished. They came from organisations that challenged our thinking and conversations that still shape how we work years later. Most of all, they came from people who reminded us that good work begins long before a project does.
Join us in celebrating the ten projects that have shaped who we are and what we do. More importantly, celebrate the people whose passion, trust and ambition have shaped who we’ve become.
When people think of the National Trust, they often picture country houses, coastlines and historic landscapes. Castlefield Viaduct told a different story.
The disused Victorian railway line had been transformed into an elevated green space in the heart of Manchester, offering people a new way to experience the city. But the vision didn’t end there, phase two of this project was more ambitious – extending the viaduct to create a green walking route connecting it to Manchester’s canal network. To make that vision a reality, the National Trust needed some strategic marketing support to generate public support.
Before developing the campaign, we worked closely with the National Trust team to understand what made the project meaningful. The conversations quickly moved beyond heritage. This was about:
That understanding shaped a multi-channel crowdfunding campaign spanning social media, email, PR, events and local partnerships. Rather than focusing on fundraising alone, the campaign invited people to imagine what Castlefield Viaduct could become and the role they could play in making it happen. Alongside the campaign, we developed a reusable fundraising framework that the National Trust could adapt for future projects across the organisation.
The campaign helped position Castlefield Viaduct not only as a fundraising project but as a shared space that could continue to be shaped by future generations.
Walking With The Wounded was already changing lives. The challenge was helping more people understand why that work was vital.
Like many charities, they faced a familiar problem. People were discovering the organisation through paid campaigns, but too many potential supporters were dropping away before taking action. The individual pieces of a successful campaign were there, but they weren’t working together as one connected journey.
We spent time understanding not only what supporters were clicking but what gave them confidence to give. Behind every donation was someone deciding whether this was the charity they could trust to make a difference.
Reviewing audience data, we were able to simplify the campaign structure and align landing pages with what people were searching for. The messaging shifted away from broad fundraising appeals, to focusing on the difference donations make to veterans rebuilding their lives.
Those changes created a stronger foundation and awareness amongst potential supporters, something that the Walking Home for Christmas campaign was able to capitalise on.
By the end of the campaign:
The initial foundations laid before the campaign started also helped to establish a clearer route from first interaction to regular giving, helping supporters stay connected with the charity beyond a single seasonal campaign and donation.
The World Health Organisation (WHO) Regional Office for Africa was developing a new health data hub with the aim of bringing together multiple health data sources into one place. Researchers trying to compare data across borders. Public health teams making decisions that affect millions. Policymakers needing confidence in the information in front of them.
The technology was already being built. The challenge was making it feel clear, credible, accessible and easy to use.
Working alongside public health technology specialists, Fjelltopp, we ran a series of discovery workshops across countries and time zones to understand who would be using the platform, how it would support their work and what challenges the platform would help overcome. Those conversations informed the brand identity, digital interface and platform design, creating an experience that felt recognisably part of the WHO family while giving the hub its own distinct identity; and importantly would help give users what they needed.
The result was a platform which gave researchers and policymakers faster, simpler access to the information they needed, strengthening the hub’s role in supporting evidence-based public health decisions across Africa. It also gave WHO Africa a digital product that reflected the scale and importance of the work happening behind it.
Trafford Council approached us during the development of its Active Ageing Project, funded by Sport England. Before creating a campaign, the council wanted to understand what would genuinely encourage more people over the age of 55 to become active, and what were the biggest barriers.
That meant starting with the people the project was designed to support. More than 1,000 face-to-face interviews took place across Trafford, supported by focus groups, demographic analysis, and a review of existing communications. The research showed there wasn’t one shared experience. People’s motivations, concerns and circumstances varied widely, and the strategy needed to reflect that.
This insight became the foundation upon which we were able to make recommendations, and informed both the immediate campaign activity plan and long-term marketing strategy which Trafford Council could continue adapting as the program developed.
Instead of building a communication plan built around assumptions, the project was evidence-based using information gathered directly from the community it was there to serve.
By the time we came to work with Totally Local Company they had already earned a strong reputation across Stockport.
Its team was delivering services that thousands of people rely upon every day, from school meals and highway maintenance to street lighting and waste management. Much of their growth had come through long-standing relationships and word of mouth, and the business was ready for its next chapter, so wanted a brand that reflected where it was heading without losing what had made it successful in the first place.
Our work began with conversations across the business. We wanted to understand the ambitions, the audiences they served and how people described Totally Local Company when they weren’t in the room.
From here, we were able to use these discussions to identify the qualities which already set the organisation apart and where there was an opportunity for the brand and communications to work harder. Every conversation reinforced the same thing: people took enormous pride in the work they did, even if much of it happened behind the scenes.
We developed:
The result was a digital presence that explained the breadth of the organisation’s work more clearly, improved the website, supported future business development and gave the team a stronger platform to build from as the organisation continued to grow.
Journeys by Design has always believed that travel should leave a positive impact.
The company creates tailor-made safaris across Africa while supporting local conservation projects and communities. As the business expanded, the team wanted its systems, brand and marketing to evolve alongside it, giving customers the same level of confidence online as they experienced throughout their journey.
We first worked with the team to develop a bespoke CRM, giving them a clearer picture of how to make their communications more relevant and easier to manage, fostering customer relationships.
As the partnership developed, the focus widened. We explored how the brand was positioned, what made the business resonate and how those strengths could be expressed more consistently across their marketing.
This culminated in:
The marketing strategy reflected the experience Journeys by Design had spent years creating. We also developed four key campaign themes that continue to guide their marketing activity, giving the team a framework they can adapt as they grow which retains consistency without loosing a sense of the brand and the individual experiences that Journeys By Design create for their customers.
For many children, a week on a working farm is an experience they’ll never forget. That experience is elevated further for children who might otherwise never spend time on a working farm.
Farms for City Children has spent decades giving young people from underserved communities the chance to live and learn in the countryside; building confidence and a stronger connection with the natural world. The charity’s work was changing lives, but its website no longer reflected that impact. It had become difficult to manage and wasn’t meeting the needs of the audiences relying on it.
Working alongside the charity, we put ourselves into the audience’s shoes.
We leaned into these needs to shape the content and user journeys from the very early stages of creating the new website.
The new website combined powerful storytelling with clearer navigation, making it easier for every audience to find what they needed.
Alongside the new website, we also implemented Google Analytics and defined meaningful conversion goals to create a platform the team could confidently manage themselves. Farms for City Children gained a website that reflected the quality of the charity’s work and gave it stronger foundations for future growth.
Credit unions help people build financial resilience, but many organisations still struggle with awareness. For Beacon Credit Union, one of the biggest challenges was helping more people understand what a credit union is and why it’s vital for the community.
Beacon had earned the trust of its members over many years. As the organisation grew, its communications had evolved across different channels, making it harder to present one clear, consistent experience. The opportunity was to give the brand a stronger, more recognisable voice.
Working closely with the team, we developed a tone of voice that reflected what members already valued about Beacon: straightforward, supportive, calm and reassuring. That thinking carried through the website, where we:
The same approach was applied across social media, email marketing and wider communications, creating a more consistent experience wherever members encountered the organisation.
Every interaction became an opportunity to build confidence, helping more people discover a financial service built around community and designed to make a long-term difference.
Manchester Metropolitan University wanted a campaign that would encourage more prospective teachers to explore its PGCE courses and stand out in a highly competitive recruitment landscape. The work needed to connect across digital, print, film and social media while speaking to prospective students at a pivotal moment in their careers.
Rather than focusing on the challenges often associated with teaching, we centred the campaign on possibility. The creative explored the personal journey of becoming an educator and the opportunity to shape future generations, supported by a flexible visual identity that worked consistently across every touchpoint.
The campaign generated the university’s strongest PGCE recruitment results in recent years and was recognised nationally with a Silver HEIST Award for Best Postgraduate Campaign. More importantly, every application represented someone choosing a profession built on helping others learn and grow. Supporting that decision felt every bit as meaningful as the campaign itself.
Not every partnership begins with a major campaign. Sometimes it starts with a conversation about where an organisation needs extra support, then grows over time as priorities change and new opportunities emerge.
That’s how our relationship with Chase De Vere began.
The team wanted an agency that could work alongside its internal marketers rather than outside of them, providing specialist expertise where it was needed most. We became an extension of the team, supporting projects across SEO, copywriting, digital marketing, analytics and training, while adapting our role as the organisation evolved.
Over the years, that partnership has continued to grow. We’ve delivered workshops, developed new capabilities within the team and supported campaigns across multiple disciplines, always working collaboratively rather than following a fixed brief.
Looking back across ten years of MP&Co, this partnership represents something we’re especially proud of. Great work isn’t built on individual projects alone. It’s built on trust, shared ambition and relationships that continue to evolve long after the first piece of work has been delivered.
Looking back, every project has left us with something we didn’t have before. It gave us a better question to ask. A different way of seeing a problem. A deeper understanding of the people organisations exist to serve. That’s the real legacy of the last ten years.
To everyone who has trusted us with their ideas, welcomed us into their organisations and invited us to be part of their journey, thank you.
We’re excited to discover where the next ten years will take us—and who we’ll meet along the way.
When you’re ready to talk through good growth, we’d love to hear what you’re building and where marketing needs to work harder for you. Get in touch with MP&Co and let’s see where the conversation leads.
