Focus in 30

Focus your marketing in 30 days

For founders, CMOs and senior leaders doing plenty of marketing, but can’t confidently say what’s getting results. ​

Feeling the pressure to get more from your marketing?

The usual advice is to do more. That rarely helps; you’re adding noise to a strategy that isn’t saying anything. Progress comes from stepping back, choosing what matters, then moving with confidence before another quarter disappears into reactive work.

Focus in 30 is a simple 30-day reset. It helps you make better marketing decisions and reclaim your time, so you finish with clear priorities and measurable progress.

 

Webinar: Learn the Focus in 30 method​

In 60 minutes, you’ll learn a simple way to bring your marketing into focus, so your time and budget go into the few things that make an impact.

15th May 2026, 9am (UK time, BST), 1 hour, recording sent to all who register.

You’ll be in good hands with Mike Pye (Managing Director), Jo Yarnall (Client Delivery & Operations Lead), and Georgina Walls (Head of Content and Innovation) bringing different angles to the session:

  • how to make sharper, evidence-based decisions about what to prioritise
  • how to maintain momentum week by week
  • how to apply AI responsibly to accelerate delivery and raise the standard of your output

Leave with a clearer plan for next month, plus a straightforward weekly rhythm to keep decisions moving without adding another heavy meeting to the diary.

Gain:

  • A quick way to spot what’s driving real impact vs. what’s just busy work
  • A Stop / Start / Scale decision you can use straight away
  • A 30-day plan structure you can run with as a team
  • A simple weekly check-in structure to keep it on track
  • Clarity you can explain to your board, your team or your founder without hesitation
Save my seat
Mike and Georgina in the MP&Co team talking while a laptop is seen showing information about how to focus your marketing
“MP&Co took the time to really understand us, see our strengths and weaknesses and then make intelligent, objective recommendations on how we can develop.”
Paul HerbertsonManaging Director, Journeys by Design
“We gained significant growth in our marketing activity, campaign successes and a skilled internal team ready to tackle new challenges.”
Greg LambertHead of Marketing and Business Development, Chase de Vere
“We now have a creative direction and a plan for campaign implementation in which we can feel really confident.”
Sally BowdenPhilanthropy Consultant, National Trust
“The team’s collaborative approach means that we can trust them to put projects into action with great results.”
Simon UrsellManaging Director, Tyler Grange

Can’t make the webinar? ​

No stress. Sign up to our newsletter and we’ll send you the key ideas from the session. 

You’ll also be the first to hear about our invite-only Focus in 30 event. It’s a small, friendly session where we answer your questions and explore the method in more detail. You’ll also get the chance to meet other senior leaders working through similar growth challenges. We’ll share when it’s happening and how you can join us. 

Sign me up

Why this can’t wait until next quarter ​

What we’re often seeing is teams doing loads, but without that sharp focus that makes it feel worth it. The calendar’s full but the impact feels flat.

When priorities aren’t clear, good ideas end up fighting each other for airtime. Decisions get parked because no one’s got the headspace to step back and say “right, this is what matters this month”. If you’re scaling or shifting things internally, that drift gets tiring fast.

The next 30 days will pass either way. You can come out the other side with more noise and more half-finished things, or you can come out with a plan you trust.

Focus in 30 is just a structured way to do that reset.

A man stands at a glass whiteboard sketching a wireframe during a meeting while colleagues sit around a conference table watching, with a laptop and water glasses in the foreground.

Need support now? ​

If your marketing is busy but not decisive, Focus in 30 helps see clearly and move forward with confidence. It’s a senior-led strategic sprint designed to cut wasted effort and refocus marketing on what drives measurable results.  

What you get in 30 days: 

  • A clear view of what’s happening across your team, channels and systems  
  • What’s working, what isn’t and what’s continuing out of habit  
  • Faster alignment with the right people in the room  
  • A practical Stop / Start / Scale plan that links effort to commercial progress 

 

How it works 

  • We review activity, messaging, channels, reporting, ownership, budget and low-value work to spot what’s underperforming and what’s taking up space  
  • Get a facilitated day to clarify priorities and unblock mixed views or silos slowing progress  
  • We define what to stop, start and scale, including where AI or automation can reduce low-value work  
  • Get a decision-ready plan with clear next steps over the next 30–90 days 

Let’s get you out of scattered marketing and into focused momentum.