“MP&Co have helped us simplify how we talk about what we do and communicate the value of our expertise in a way that supports where we want to take the business.
What I value most is the way they work with us. They understand what we’re trying to achieve and are flexible and adaptable in how they support. As our priorities and needs have evolved, they’ve evolved with us. That might mean providing strategic input, bringing new ideas to the table, giving us the extra resource we need it or helping us create new content that will engage the audiences we want to reach.
It doesn’t feel like working with an external agency. It feels like a genuine partnership. We work collaboratively, challenge ideas and agreeing the best way forward for the business together. It’s reassuring to know we have a team around us that understands the business and that we can rely on as we continue to grow.”
– Jon Singleton, Director at Assured Insights
Assured is a specialist data consultancy that turns scattered business data into a single source of truth. Their technical expertise was exceptional, but with new investment behind them and big plans for growth, their marketing needed to catch up. In a crowded market, buyers didn’t always see the value, making it harder to reach the larger organisations they wanted to work with.
We started with strategy, building a clear brand position and a 12-month roadmap to guide every marketing decision. We then brought it to life through a user-friendly, commercially focused website and high-quality explainer videos that make complex services easy to understand.
Today, Assured has a clear, confident position and a marketing approach built to grow with them.
If your expertise gets lost in a crowded market, or buyers struggle to see your value, read on.
We began working with Assured in September 2024, in their fifth year of trading. Following their launch in 2019 the business experienced two years of rapid growth and had secured a new round of investment to help achieve their ambitious growth plans. With an ambition to build on this early momentum, the leadership team recognised the need for a stronger strategic marketing approach to support and accelerate the next phase of growth.
In our first meetings, we quickly found that Assured had an excellent technical proposition. Where they wanted help was to strengthen how the business was positioned and raise awareness in the market. They also needed a scalable marketing approach to reach more customers with their unique offering.
Their ambition was clear, to evolve from a fast-growing start-up business into a recognised, credible partner, capable of working alongside larger organisations and engaging confidently with senior decision makers.
The data consultancy market is highly competitive and notoriously difficult for buyers to navigate on account of the complexity of the solutions and the ever-growing remit of a rapidly evolving sector.
For Assured, operating within this crowded market, alongside businesses of varying sizes offering seemingly identical services and expertise, presented a key challenge. This was compounded further by a limited understanding among prospective clients of both the problems created by fragmented business data (from inefficient use of resources to increased costs) and the wider commercial value that investment in better data infrastructure can provide.
Against this backdrop, Assured needed to establish a clear and differentiated position within the market; one that demonstrated not only the depth of its technical expertise, but its ability to translate that expertise into tangible commercial impact for its clients.
This was a positioning challenge, and one that presented a significant opportunity. The aim was to simplify complexity and educate the market. In doing so, we could establish Assured as a trusted authority.
Working closely with the Assured leadership team, we quickly developed an agreed set of core foundations to support the business’s long-term growth.
Across a series of workshops and meetings, we built on these foundations to establish a new brand position designed to bring greater simplicity and authority to Assured’s proposition. We brought this to a new messaging framework and tone of voice that conveyed the team’s knowledge and expertise, whilst remaining reassuring to the client about a complex subject.
This created a bedrock for a clear set of strategic brand pillars around which all content, communications and conversations could be aligned. From there, we developed a 12-month marketing roadmap, providing a consistent stream of content themes around which to build ongoing activity.
This gave Assured the freedom to talk about a wide range of topics that their audience cared about. At the same time, every piece of communication reinforced their core message and showed off their expertise, helping to build the wider positioning of the business.
The result was a strategy built around growing their authority and educating the market, giving Assured a solid platform for long-term growth. Just as importantly, it supported their repositioning as an innovative, credible organisation. One that could confidently engage with enterprise businesses and strategic partners, right up to C-suite decision makers.
Our relationship grew from strategic consultancy into an ongoing marketing partnership. With the strategy complete, Assured retained MP&Co to bring their 12-month roadmap to life.
We worked alongside the team to deliver the plan, continually refining activity based on how it was performing. We also adapted to shifts in the market and the changing needs of the business as it grew.
As a business that guides clients through their own digital transformation, Assured needed a website that practised what it preached. Our goal was to reposition the brand online, giving Assured a digital presence that matched the quality of the work they deliver for their clients.
The new website would become the central hub for communicating Assured’s proposition and supporting future growth. Central to this was its integration with HubSpot, ensuring the website was not only a platform for bringing the new positioning and messaging to life, but an effective tool for generating, capturing and nurturing new business opportunities.
We started by bringing in the new messaging, written in Assured’s tone of voice and built around their brand pillars. We also made sure the website could support where the business was heading.
Every enquiry now flows straight into HubSpot, whether it comes from a campaign or a new piece of content. From there, Assured can track each lead and follow up automatically, helping turn more prospects into clients.
An ongoing challenge for Assured was communicating the value of its highly technical data services in a way that was accessible and easy for decision-makers to understand.
This was particularly important given the business’s plans for continued growth. Being able to simply and quickly convey the nature and value of its services became increasingly important, acting as a key lever in helping potential customers understand the proposition and driving engagement throughout the buying journey.
We helped Assured transition towards a clearer and more accessible way of communicating its complex solutions. By translating technical concepts into engaging, easy-to-understand stories, we helped make the value behind its services easier to grasp, giving the business more effective ways to engage prospects, support client onboarding and strengthen sales conversations.
A key way we delivered this was through the creation of a series of animated explainer videos. This new suite of content has provided Assured with a versatile way to communicate complex ideas across different channels and stages of the customer journey, helping embed a simpler and more engaging approach to communicating its expertise.
This has helped Assured demonstrate its technical expertise and build credibility within the market in a way that resonates with its target audience. By creating clarity around the proposition and transforming how complex services are communicated, Assured is better equipped to share its expertise with a wider commercial audience; making it easier for prospective clients to understand the problems it solves and the value it creates.
We have continued to work closely with Assured’s team to help develop and embed a broad range of marketing activity, providing additional expertise and resource where needed.
This ongoing partnership has included:
We have also continued to shape Assured’s approach to video, supporting both the wider strategy and production of content.
Most recently, we’ve worked with the team to develop client stories and bring them to life in real-world examples. These pieces have been designed to build trust, demonstrate expertise and create a growing library of reusable content that can support both sales and marketing activity across multiple channels, and form part of the wider Assured story and positioning.
Together, this has given Assured access to a broader range of marketing capabilities and the flexibility to draw on additional expertise and resource as the needs of the business continue to evolve.
Instead of blending into a crowded market, Assured has a distinct story that links their technical know-how to real commercial value.
What’s changed for Assured:
Let’s also not forget about the relationship. What started as a strategy brief has grown into an ongoing partnership. We work as an extension of Assured’s team, offering strategic thinking and hands-on support whenever they need it.
That trust has let the work evolve. Instead of one-off projects, every part of Assured’s marketing now pulls in the same direction. The result is a more consistent presence in the market, with an approach that can grow alongside the business.
If your business has the expertise but struggles to communicate its value, we’ll help you build a stronger market presence that supports your ambitions for growth.
Fill out the form below to get in touch.
