We’re nearly halfway through the year.
How’s your marketing approach holding up?
Teams that stay focused are the ones who’ll see the biggest wins in 2026 and beyond.
Here are some brief pointers from us that should help you understand the process to follow when planning your marketing strategy.
If you want to put some of our tips into practice and get ahead, then get in touch and see how we can help.
What are the commercial growth plans for your organisation? Knowing the right revenue targets at this stage is critical to forming a strong plan. Our campaign calculator helps you forecast the results you need from your campaigns, step by step.
Start with the end goal in mind. Do you need to sell X tickets or bring in 10 new clients?
Work backwards – from initial contacts through to marketing qualified leads, appointments, proposals and sales. Plan how many new prospects you need to generate to meet your sales goals.
Using this data, you can plan campaigns across the year to drive real marketing momentum. You’ll know exactly what results you’ll need to achieve.
To make future marketing more effective, it’s important to review work you’ve done in the past. It allows you to become more efficient, enable data-driven decision making and release budget and resources confidently.
Using AI to evaluate past performance saves time and uncovers insights you might have missed.
We recommend gathering all your key data: ad performance, website, social and email – across all channels. Using AI to evaluate past performance saves time and uncovers insights you might have missed.
The marketing team of 2026 needs to have a vast skillset. From strategic direction to content creation, digital marketing, a good grasp of AI, automation and data, there’s a lot to manage.
Identify what your top three gaps are and how you can address them. Decide if training, hiring, outsourcing or automation is the right fix.
A lot of marketing plans get thrown out of the window before they’ve even started.
One of the biggest problems we see is that marketing plans grow much faster than anyone expects. New campaigns get added and fresh ideas keep arriving, but very little ever gets removed.
Over time, this makes it harder to prioritise ideas, because everything starts to feel important. How do you know what’s best, if each suggestion has its own positives?
Those tasks stay in the plan long past their due date, and no one wants to spend time getting rid of them.
Instead of trying to do everything, decide what deserves the most energy and budget. A useful question to ask is: “If we stopped this activity for 30 days, would it make a meaningful difference?”
If the answer is no, it may be time to rethink its place in the plan.
New tools and ways of working become available every other day, so never stop trying to explore the options out there to stay ahead of the game.
Learning doesn’t have to mean finding the next big trend or shiny tool to add to your roster. Sometimes, it’s about simply finding better ways to work.
For example, plenty of organisations are now using AI to organise research or identify patterns in data that would previously have taken hours to find.
The time saved can then be spent on the things technology can’t do for you, like focusing on improving relationships with clients and customers.
Whatever it is (and however you go about it), it’s important to stay curious.
The teams that keep learning are usually the ones that adapt fastest when marketing trends begin to gain traction.
Good ideas don’t get very far if the approach behind them feels messy.
Think about:
It’s also important to be clear about ownership. When multiple people are responsible for the same thing, work can lose momentum.
Make sure activities have a clear owner and a clear process for making decisions.
When everyone’s working in a clearer way, it’s much easier to stay on track and avoid plans becoming confused.
Whether you’re reviewing what’s working now or planning ahead, taking a step back can help you make better decisions with your marketing activity.
If you’d like more support bringing your ideas into focus, get in touch.
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