Georgina, our Head of Content, is a connoisseur of captivating copy.
She intertwines strategy effortlessly into every piece, creating content that cuts through and gets people to act. Georgina also mentors our budding copywriters, helping them refine and elevate their craft. Outside of work, you’ll find her rolling dice in Dungeons & Dragons or swooning over dogs.
Rather than chase every trend, we’ve pulled together insights that we believe will shape the way we work, connect with audiences and drive results.
From AI to sustainability, here’s our take on what’s coming – and how you can be ready.
“Today’s customers see through broad-stroke tactics. They prefer interactions created just for them,” Lucy, our Account Manager and Impact Lead emphasises.
AI can make personalising consumer experiences faster and easier. Daniella, Head of Client Services elaborates, “It can quickly identify and segment your audience, so the right message reaches the right person exactly when needed.”
But deploying AI effectively hinges on having clean, well-organised data, a stumbling block for many organisations. Specialists like Assured are helping break down this barrier. They prepare your data infrastructure, making sure your AI tools can function optimally.
For businesses aiming to stay competitive, integrating AI could become a necessity. It could lead to deeper connections and more precisely targeted campaigns.
But it’s not the end-all. A thoughtful, audience and data-driven strategy can keep you in the race. AI is a powerful tool, but it’s your strategic vision that will determine how effectively you engage your customers and stand out in 2025.
Expect more AI-written content in 2025. Georgina, our Head of Content predicts “a surge of generic, automated copy everywhere. But people are getting wise to it. Reddit users call out AI-driven replies daily.”
Most of us can sense when a message lacks human warmth. If brands lean too heavily on AI, they risk undermining the trust they’ve worked hard to build. Damaged credibility is a steep price to pay for convenience.
Some businesses may use non-writers to run AI software like ChatGPT. Others will hire writers who avoid AI and deliver unique, stand-out content. In either case, AI is still in its infancy. It will improve, but it remains no silver bullet for marketing success.
No matter how much you use AI, it’s just one more tool. That’s why we focus on real people and genuine relationships.
We’re not machines punching out text for algorithms. Our work is deeply personal and demands care. We rely on skilled teams who bring empathy, insight and creativity – traits even the smartest AI can’t replicate.
At MP&Co, sustainability is a fundamental principle we believe every business should embrace.
Daniella points out, “Consumer values are shifting in response to world events. Sustainability is the baseline.” Lucy builds on this, “Credibility is everything. People want high-quality products and genuine action, not quick fixes or token gestures.”
What does that mean for your brand? You’re making real choices – like switching to renewable energy, supporting charities you care about or offering thoughtful employee benefits. For example, introduce bike-to-work programmes to reduce car commuting or offer extra days off for volunteering. These are steps toward building trust and showing commitment.
From a marketing standpoint, it’s another piece of the puzzle.
Yes, being more sustainable helps you connect with audiences. But more importantly, it reflects who you are as a company. Talk about what you’re doing and why. Show you care and people will listen. You’re building deeper relationships, one sincere step at a time.
4 billion people check their emails every day. That’s huge reach. But many inboxes are bursting at the seams.
Eleanor, our Marketing Account Executive, reminds us that email is still one of the most budget-friendly ways for small businesses to connect with their audience. It goes straight to subscribers. No social media feed to navigate. But there’s a problem: people are tired of unwanted emails.
In 2025, email marketing will evolve. It’s not enough to simply land in an inbox. Your emails must be opened and noticed. That means they need to feel personal and valuable.
Think about what your readers actually want. Make your emails useful. Avoid generic blasts. Instead, tailor your messages to each subscriber’s interests. That way, your brand becomes something they look forward to hearing from.
We also need to remember the environmental impact. Sending and receiving emails uses energy. So, it’s wise to send fewer but more meaningful messages. Be thoughtful about how often you hit “send.”
While static posts and carousels are still very much alive and well, video content will continue to dominate platforms in 2025.
With attention spans getting shorter every year, video captures interest fast and holds it, especially for consumer-facing brands vying for busy viewers. But that doesn’t mean blogs and static posts will vanish. Written content still brings depth, detail and a sense of authority that audiences value.
Daniella suggests mixing in concise, engaging videos instead of publishing only lengthy blogs or LinkedIn articles. This approach broadens your reach and appeals to those who prefer quick, visually driven content. Just remember that blogs remain critical for thought leadership and search engine visibility.
Think of video as a main character in your content lineup, not a lone performer. Pair it with blogs, podcasts and social posts so you can connect with people wherever they are.
Whether you’re exploring AI’s potential, leaning into sustainability or fine-tuning your email strategy, the key is knowing your audience and focusing on quality.
Skip the gimmicks and the quick fixes. Meet real needs and foster real connections.
2025 is rich with new tools, but the essentials endure. Define clear goals and keep it human.
Got thoughts on making 2025 standout? Let’s chat. Drop us a line and let’s explore what we can achieve together.
