Georgina, our Head of Content, is a connoisseur of captivating copy. She intertwines strategy effortlessly into every piece, creating content that cuts through and gets people to act. Georgina also mentors our budding copywriters, helping them refine and elevate their craft. Outside of work, you’ll find her rolling dice in Dungeons & Dragons
It becomes more useful when you can see how it shapes decisions, especially the ones a purpose-driven marketing agency makes before anyone is watching.
As we mark 10 years of MP&Co, a B Corp marketing agency in Manchester, we’ve chosen 10 acts of kindness from the many moments that have shaped who we are. Get a clearer sense of what we value and whether our version of good growth feels like the kind you want to be closer to.
In 2021, we put purpose-driven organisations at the centre of our work wherever possible. From there, we began putting more structure around the promise.
In 2022, we attended our first Better Business Summit.
A year later, we joined the Living Wage Foundation.
In 2024, we achieved B Corp Certification, which gave our work a visible standard for people and planet.
We also became part of communities such as Clean Creatives and the Better Business Network, which helps keep our intentions connected to something beyond our own walls.
Kindness starts long before a volunteering day or a donation. It sits in the way we choose work and the kind of company we’re building around the team.
Giving back has been part of our story for a long time, and over the years we’ve become better at tracking where that support goes.
Since 2021, we’ve recorded more than £8,000 in donations, with support going to causes connected to the environment, food access, homelessness, mental health, hospice care and purpose-led business. The record starts with 1% for the Planet and Eat Well MCR in 2021, then continues through organisations such as the Centre for Sustainable Energy, Caritas, Mind, Open Kitchen CIC and Farms for City Children.
Our 2026 B Corp Impact Report records £2,289 donated to charitable causes. It also gives more colour to the organisations behind the numbers, including Caritas Salford, where our support has included ongoing marketing support and donations totalling £984, alongside a team volunteering day at the Lalley Centre.
Project Salt Run is another clear example. Set up by Hannah Cox, it saw Hannah and her team run 100 marathons in 100 days, covering 4,200km across India while retracing a colonial line and raising funds for ClientEarth, Frank Water, Big Change and 1% for the Planet. We supported it from the start through pro bono marketing, fundraising, awareness raising and donations, contributing £1,267 towards its wider fundraising efforts.
The giving has moved from generous moments into something more visible and measurable, with clearer records that help us understand where money, time and support are going. That makes it easier to stand behind the impact and keep putting resource into the places where it can do something useful.
Through our Shared Impact Model, we set aside capacity for pro bono and reduced-fee support, helping charities, social enterprises and mission-led organisations access marketing that fits their budget.
You can see that through our work with Cracking Good Food. We supported two of their biggest Cook-Up campaigns with pro bono marketing, helping promote events that brought in volunteers and created thousands of meals for people who needed them.
We’ve also used our time with organisations such as EatWell MCR, where pro bono consultancy helped the charity review its marketing and operational processes.
This is where kindness starts to look a lot like useful work. A better system or a stronger launch plan can help good organisations reach more people, which is usually where the real value begins.
We’ve used workshops and skill shares to help purpose-driven organisations build more confidence in their own marketing. Through Green Economy, Mike delivered a webinar series and practical workshops for North West cleantech founders, giving them space to think through growth. We also hosted a B Corp webinar as well as an in-person B Corp panel event. They were ticketed but all proceeds went to charities.
The same idea runs through our credit union work. With CU Futures, we helped shape the concept for CU-Match, a platform designed to make credit unions easier for people to find and access. That work included discovery, market research, user journey planning and roadmap development, giving the project a clearer direction from the start.
We’ve also taken part in B Local Manchester’s Skill Share, offering pro bono support to charities across Greater Manchester, covering areas across marketing, operations, people and strategy.
We’ve always seen connection as part of the work. Sometimes that means bringing two brilliant clients into the same room. Sometimes it means spotting where one organisation’s idea lines up neatly with another team’s skillset, then making the nudge that gets things moving.
Tyler Grange and Telescopic are a good example. Their Happiness App collaboration came from connecting the right people, allowing shared values and useful expertise to meet in the middle.
Our role can stretch beyond the brief in front of us. When we understand what you’re building, who you’re trying to reach and the kind of impact you want to create, we can help join a few dots around you as well.
For several years, we’ve hosted two Freshwalks annually, bringing people from across our network together for time away from laptops and meeting rooms. You get a different kind of conversation when everyone is walking side by side, with muddy boots doing half the ice-breaking for you.
Freshwalks gives us a way to support another local business with a strong ethos, while creating space for clients, collaborators and our team to connect in a more natural setting. The walks have led to new partnerships, stronger relationships and a few friendships too, which feels like a decent return for a day spent breathing proper air.
You can tell a lot from the company someone keeps.
Where possible, we choose to work with purpose-driven organisations and businesses trying to make something better for the people they serve. That’s the kind of ethical marketing work we enjoy most.
You see it in projects like the National Trust’s Castlefield Viaduct crowdfunding campaign, where we helped shape the strategy and creative direction for an expanded urban green space in Manchester. You see it in our work with The Money COOP too, where a rebrand, marketing strategy and new website helped the team communicate ethical savings and affordable lending in a clearer way.
The same thread runs through clients such as Beacon Savings & Loans, which supports local people through responsible saving and lending, and Farms for City Children, where a rebuilt website made it easier for teachers and supporters to understand the charity’s work.
Our work carries more weight than a finished campaign or refreshed website. As a purpose-driven marketing agency, we help organisations explain their value with more confidence and keep building towards meaningful change.
Our company-wide volunteering days give the team a chance to step away from the desk and support organisations doing useful work in the community. At the Caritas Lalley Centre, we’ve spent several days helping across the community allotment and food pantry, with the team planting, harvesting, weeding, composting and stacking shelves.
We’ve also supported That Bread and Butter Thing, where the team:
That’s the practical outcome of turning up and getting stuck in.
This is kindness with its sleeves rolled up. It brings the team closer to the organisations we support and turns care into something visible. Keep an eye out for what we get up to next.
Across the team, people have given their time to causes that mean something to them personally. Georgina volunteered for seven months with a Leeds-based helpline, then began counselling children and adults as a trainee counsellor from November 2025. She qualified in 2026. Daniella has supported young people through the EY Foundation Smart Futures programme, working with 40 students and giving early-career marketers practical advice from her own experience.
The fundraising side has carried the same spirit, with a fair amount of running involved. Mike took on a half marathon for Caritas, Amy ran the Brighton Marathon for Mind, Ollie completed the Manchester Marathon for The Christie, and Lucy raised more than £5,000 for The Christie Charity through the Manchester Marathon.
Our business creates the conditions for people to support the causes they care for, then the team brings their own energy and time to the work.
Caring for the team is part of building a genuinely values-led business, because the way we work shapes the work we produce.
Across 2025/26, our B Corp Impact Report records pay at or above the Living Wage. It also shows bonuses for employees with 12+ months’ service, regular training, external speaker sessions, employee feedback through meetings and 1-to-1s, three internal promotions and a dog-friendly office environment.
We’ve invested in learning through ASCEND, AI training, sustainability courses, leadership development and copywriting support. We’ve also brought in external sessions with Caroline Canty and Martin Murphy, giving the team space to think through energy, workload, emotional intelligence and communication in a way that feels useful beyond the meeting room.
Vitality healthcare, gym access, two private Freshwalks each year, two weeks’ paid leave for secondary caregivers and tailored wellbeing support all help create a working environment where people can do good work with a bit more ease.
We put our team first, because that’s how we do our best work.
When you’re ready to talk through good growth, we’d love to hear what you’re building and where marketing needs to work harder for you. Get in touch with MP&Co and let’s see where the conversation leads.
